12COURSE / DATA & ANALYTICS
Data & Analytics
Google Analytics
Understand how users find and interact with your website using Google Analytics 4. Learn to set up tracking, analyze traffic, build reports, and make data-informed decisions for digital marketing and web strategy.
03
Levels
10
Modules
1:1
Live
Enroll NowLive virtual sessions or on-site training
Google Analytics3 Levels • Live + On-site • Certificate of CompletionEST. 2025 — GROWWM
Topics / 01
What you will learn.
A snapshot of every topic covered across all three levels. Detailed daily curriculum is in the next section.
10Core topics
01GA4 Setup & Properties
02Events & Parameters
03Conversion Tracking
04Audiences & Segments
05Traffic Analysis
06Engagement Reports
07Custom Reports
08Looker Studio Connection
09E-commerce Tracking
10Privacy & Consent
Curriculum / 02
Three levels.
One path.
Start where you are. Each level builds on the last — from your first formula to enterprise-grade automation.
Build a solid foundation with core concepts and essential skills.
Modules
02 / TOTAL01
Day 1: GA4 Setup and Navigation
- Understanding the GA4 data model: events, parameters, users
- Creating a GA4 property and installing the tracking tag
- Navigating the GA4 interface: home, reports, explore, advertising
- Real-time reports for immediate traffic monitoring
- Acquisition reports: where your users come from
- Engagement reports: pages, events, and session metrics
- Demographic and technology reports for audience insights
02
Day 2: Events, Conversions, and Basic Reporting
- Automatically collected, enhanced, and recommended events
- Creating custom events without code using GA4 interface
- Marking events as conversions and tracking goal completions
- UTM parameters for campaign tracking
- Building comparison segments in standard reports
- Sharing and exporting reports for stakeholders
- Linking GA4 with Google Search Console for SEO data
After this level
- 01Set up GA4 tracking and navigate the reporting interface
- 02Understand the event-based data model and key metrics
- 03Track conversions and campaign performance with UTM parameters
- 04Build and share basic acquisition and engagement reports
Audience / 03
Built for doers.
Prerequisites
Access to a website. Basic web literacy.
- 01Digital marketers and content creators
- 02Web developers and site administrators
- 03Business owners tracking online performance
Continue / 06