Data & Analytics
Google Analytics
Understand how users find and interact with your website using Google Analytics 4. Learn to set up tracking, analyze traffic, build reports, and make data-informed decisions for digital marketing and web strategy.
Live virtual sessions or on-site training
3 Levels
Need a custom curriculum for your team? Contact us
What You Will Learn
GA4 Setup
Traffic Analysis
Conversion Tracking
Custom Reports
Build a solid foundation with core concepts and essential skills.
Course Curriculum
2 modules01
Day 1: GA4 Setup and Navigation
- Understanding the GA4 data model: events, parameters, users
- Creating a GA4 property and installing the tracking tag
- Navigating the GA4 interface: home, reports, explore, advertising
- Real-time reports for immediate traffic monitoring
- Acquisition reports: where your users come from
- Engagement reports: pages, events, and session metrics
- Demographic and technology reports for audience insights
02
Day 2: Events, Conversions, and Basic Reporting
- Automatically collected, enhanced, and recommended events
- Creating custom events without code using GA4 interface
- Marking events as conversions and tracking goal completions
- UTM parameters for campaign tracking
- Building comparison segments in standard reports
- Sharing and exporting reports for stakeholders
- Linking GA4 with Google Search Console for SEO data
After This Level
- Set up GA4 tracking and navigate the reporting interface
- Understand the event-based data model and key metrics
- Track conversions and campaign performance with UTM parameters
- Build and share basic acquisition and engagement reports
Who Is This For
- Digital marketers and content creators
- Web developers and site administrators
- Business owners tracking online performance
Prerequisites
Access to a website. Basic web literacy.
Ready to master Google Analytics?
Get in touch to discuss scheduling, group rates, or a customized curriculum for your team.